After years of working on books, I eventually took a more business-oriented job, for the same sorts of reasons that most people take most new jobs: fancier title, higher pay, opportunities for advancement.

Howard Jacobson
This is now the way our culture prioritises. Look up 'Steppenwolf,' and you'll get the band before the novel. Look up Jesus Christ, and you'll get the musical. Look up Princess Link-a-din and you'll get LinkedIn, the business-oriented social network.