Word of mouth is very powerful.
One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.
'Battlefield' was one of those slow-building songs, the way 'Tattoo' was. It was kind of a word-of-mouth hit. The more people heard it, the more they started requesting it on the radio.
I started growing my audience in small clubs through word-of-mouth. I started making music that isn't necessarily commercially viable, and it's not necessarily marketable to my peers to a certain extent.
There was a sense that there was a lot of word of mouth happening with 'The Memory Keeper's Daughter,' even in hardcover.
Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.
Word of mouth is the saving grace of us all. If you love something and you think your friend will love it, just talk about it.
Reviews are written by people who don't understand the process of sitcom. I don't read reviews of anything. I go by word of mouth.
It's still word of mouth that is going to make or break a show, and while critics can't help a show, they can hurt it.
You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.
