Word of mouth works now, much more than ever. @-reply every single person.

Ultimately with our band, it's word of mouth. It seems to be the largest cause of The Hip outbreak - if we can align ourselves with a virus.

Even though the popularity and the fanbase is much much greater, and more people have heard about me through things like the Grammys and the Ivors and touring and word of mouth, it doesn't reflect in the sales of the record and doesn't go into my pocket.

Word of mouth is way more important than millions of dollars spent marketing.

'Awkward Black Girl' is spreading to all the right people because of word of mouth and social networks. I'm so grateful.

Happy to see that the Automobile Club of Monaco, opened its doors to the public to attend a considerable event. The promotion of this event will be made by the image and by the text, but still by word of mouth.

Now it's all about the word of mouth, and watching a series on Netflix. That's the way people actually consume this stuff now, instead of waiting for a DVD release you're not really sure you want to buy. And I think it's fantastic, because then I can watch the shows that I missed, over a weekend. I love doing that.

In the early '90s, I wrote a play called 'Word of Mouth' in which I played a number of different characters. One was a thirteen-year-old boy who, through a series of diary entries, realizes that he's gay.