A painstaking course in qualitative and quantitative analysis by John Wing gave me an appreciation of the need for, and beauty of, accurate measurement.
There is a qualitative difference between being a minority and being a majority. Majorities are stronger under psychological pressure because numbers count. But only if they are aware of it.
I am definitively qualitative about work.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
The Miss Eco-Beauty title is a very qualitative and important award!
Sometimes there's no qualitative difference between two-and-a-half and three-and-a-half hour shows. It's just a matter of how long you do it. It's not like the show must be three hours and 30 minutes to work. That's just not the case.
Hard numbers tell an important story; user stats and sales numbers will always be key metrics. But every day, your users are sharing a huge amount of qualitative data, too - and a lot of companies either don't know how or forget to act on it.
You may have heard the world is made up of atoms and molecules, but it's really made up of stories. When you sit with an individual that's been here, you can give quantitative data a qualitative overlay.
We in Africa must prepare our economies in that direction that attracts such huge and qualitative investments. It is for us to push, and we must push.
