The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.


Every single moment in 'Hereditary' is linked to a moment in the end for the payoff. I think it has the ability of captivating people the same way that 'Manchester By the Sea' did. It has that audience because it's so wrapped in human drama.

Someone putting down $25 of his or her hard-earned money to buy my product, then doing it again because they felt the payoff was worth it. That's as good as it gets for an author.

We raised almost 2 million dollars at the last golf tournament that can be used for minority scholarships and Junior Golf programs. The payoff for the work we do is so much more valuable than the work we actually do for it.

We don't really go in for big family dinners, but Scottish people are famously confrontational. It's a cultural thing, so maybe we don't need to have them to clear the air. Also, traditional family food isn't as nice here so there's no payoff for traveling hundreds of miles.

I love touring, more than anything. Doing the stage show is a more enjoyable process than TV. There are no safeguards but the payoff is the wow factor.