Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.
The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.
In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.
What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one another: they actually represent toys of Nintendo characters getting into an imaginary battle amongst themselves.
It certainly makes a game better to have voice commands because it can alter how the game is played.
Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.
Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.
Of course, no single entertainment device can enjoy eternal popularity.
As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.
We think there is definitely a lot of use for online connectivity in creative games.
I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.
I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.
We really want to change the structure of home entertainment.
The approach to make more gorgeous-looking graphics... to have the horsepower, to have much faster processing - they don't do anything to ask nongamers to play with a video game.
Nintendo's mission is to try to make people happy, to try to make people smile.
We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.
In the digital world, content has the tendency to lose value, especially on smart devices. We finally found solutions to the problem. We will not merely port games developed for our dedicated systems to smart devices just as they are - we will develop brand new software which perfectly matches the play style and control mechanisms of smart devices.
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
