How can you tell a story with one frame that, by its simplicity, manages to tell a story, a gag that evokes an emotion in you? That became my motto throughout all my life. Simplicity.

Pierre Coffin

Pierre Coffin
Every time I work on a scene or I work on the overall movie, I had my kids unconsciously in mind. Is that going to please them? Is it going to be funny for them? And if it is funny for them, is it going to be funny for their friends and their friends' friends?