Selecting the right person for the right job is the largest part of coaching.


Phil Crosby
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.


Phil Crosby
In a true zero-defects approach, there are no unimportant items.

Phil Crosby
Making a wrong decision is understandable. Refusing to search continually for learning is not.

Phil Crosby
Eliminating what is not wanted or needed is profitable in itself.



Phil Crosby
Very few of the great leaders ever get through their careers without failing, sometimes dramatically.

Phil Crosby
Successful people breed success.

Phil Crosby
Being convinced one knows the whole story is the surest way to fail.