Bobby and I went through some old questionnaires about customer requirements for languages, then we compiled a new one and sent it out to a few dozen people we knew.
We came up with three core touchy feely words.
We knew we'd never find someone called Rock Hard, which was our ideal name, and for a while we toyed with the idea of just creating the character but never letting him get seen.
We wanted the language to feel fresh, fun, and rock solid.
At Sun, we have a special number you can call if there is something important happening.
