Things like chatbots, machine learning tools, natural language processing, or sentiment analysis are applications of artificial intelligence that may one day profoundly change how we think about and transact in travel and local experiences.

Starting a business and building a product are not for the faint of heart. You have to learn to not let little disappointments get you down and to stay focused on the big picture.

Education is crucial in determining which profession women will choose, so it's important to spark interest in technologies at an early age.

Recognizing that female participation in technology is lower than it should be, we are committed to bolstering female tech talent, eliminating obstacles and challenges they face, and fostering diversity.

If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn't necessarily translate into more quality products for the customer.

We know that companies which have more women in leadership positions have a better performance.

Instead of traveling on a weekend, begin your trip on a Tuesday or Wednesday, which are often the cheapest days to fly. Being flexible with timing can help with savings.

An American customer can book in English all over the world, but also, somebody from Japan or China can book in their own language everywhere. We translate all of our content into these languages, and that's quite unique. We service our direct customers - the innkeepers - as well in their own language.

Whether you are checking luggage or bringing a carry-on, always weigh and measure your bags to make sure they are below the airline's size and weight restrictions. Excess baggage fees can be costly. Avoid all baggage fees by only bringing a carry-on.

Tech is a key driver of social and economic change, and around the world, women like me are transforming businesses, industries, and communities.

There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance.

One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality.

Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions.

We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world.

From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing.