Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window?
Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera.
Five years is a very long time. If you think about it in terms of just people's lives, in terms of who our audience is: if you were in high school when you first saw our stuff, you're in college now.
YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare.
YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment.
In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees.
You have to figure out some way of making money without relying on video ads or people paying to download.
We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic.
Defying genre conventions is instantly a risky move.
If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium.
I don't think a lot of people really know what goes into something that they see.
Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects.
The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing.
I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is.
Drift racing is expensive.
Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly.
Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies.
A vlog look is a very specific look, and it's basically a phone look.
I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.
We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series.
