Ekta Kapoor
Ekta Kapoor

My holidays are generally impromptu, since a crazy work schedule is bound to eat into a long-planned trip.

Ekta Kapoor
Ekta Kapoor

I knew I wanted to make good television, create content that's massy, and provide programming that would invite families to come together and witness these 'reel' lives.

Ekta Kapoor
Ekta Kapoor

Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about the moments we create while living through it.

Ekta Kapoor
Ekta Kapoor

People have always wondered if I'm trying to push the envelope when it comes to my cinema - they keep questioning the visual graphics and the controversial content.

Ekta Kapoor
Ekta Kapoor

What I want to do with cinema is keep it as universal as possible.

Ekta Kapoor
Ekta Kapoor

There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to that promise.

Ekta Kapoor
Ekta Kapoor

People are always trying to figure me out, given the varied nature of my films and shows.

Ekta Kapoor
Ekta Kapoor

I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.

Ekta Kapoor
Ekta Kapoor

Contrary to what everyone thinks, I'm not superstitious - I'm spiritual. And there is a huge difference between the two.

Ekta Kapoor
Ekta Kapoor

I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.

Ekta Kapoor
Ekta Kapoor

I am not going to become a critical-acclaim-junkie at all.

Ekta Kapoor
Ekta Kapoor

I try to lead. I do not follow.

Ekta Kapoor
Ekta Kapoor

I'd rather make my own mistakes and pay for them rather than pay for mistakes that are formulistic.

Ekta Kapoor
Ekta Kapoor

I've grown up watching 'Mawaali,' 'Himmatwalla,' and my love for masala movies started from there, and ever since, there's no looking back.

Ekta Kapoor
Ekta Kapoor

My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my dad, I feel very good that my papa did so much.

Ekta Kapoor
Ekta Kapoor

I believe that change is the essence of life.

Ekta Kapoor
Ekta Kapoor

Constantly adapting yourself to changing times is a very integral part of a successful person's personality because change is the only constant, and one should have the ability to change and adapt to change with time.

Ekta Kapoor
Ekta Kapoor

I love telling stories, I love entertaining, and I love my job.

Ekta Kapoor
Ekta Kapoor

Everyone believes or perceives me to be a ruthless cynic, but far from it.

Ekta Kapoor
Ekta Kapoor

When I want something, I go out and get it. That's Ekta Kapoor for you!